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Posted 06/25/2014

Creating a Company Culture

When speaking with perspective candidates, not only must manufacturers clearly explain the job requirements and benefits, but also the workplace environment and company culture. You may think you don’t have a company culture, but more than likely you do. Take time today to identify what that culture is and develop a story to better communicate it to job seekers. As Amy Power of Entrepreneur explains, “Company culture doesn’t have to be all about massages, breakfast burritos and swag. Culture definitely matters, but its success is based more on how people feel about working for the company than ritzy perks. Real culture is personal, and that starts with the leader.” She shares tips on how to start creating a positive, personal company culture:
  • Hire the right people the first time. Don’t just fill positions. Does the candidate seem trainable? Are they team oriented, trustworthy and positive? If possible, gather the group to help evaluate.
  • Team building through community involvement. Working together as a team outside the normal day-to-day operations can open up new avenues to build team cohesiveness and future productivity. Ms. Power writes, “Altruism generates well being, and happy people do their best work.”
  • Fun is not the enemy. Big and small touches that bring joy to employees can make a big impact toward their feelings toward the job and the company.
  • Recognition. Also important in retention, having a company culture that recognizes team and individual wins and “a job well done” not only creates a positive environment but can improve productivity.
  • Trust your employees. A company with a reputation for not trusting employees to get the job done will not have an easy time attracting talent. How do you empower your employees? Ms. Power adds, “When people know they are trusted, they feel personally responsible. Trust is one of the most important elements of a company's culture; when employees' honor is validated, the message is sent that they are entirely valued.”
Finally, as the leader don’t forget to show your own enthusiasm for the work being done and the company mission. Employees know when they are working for an engaged leader and your enthusiasm can spread, impacting the company on the whole. [caption id="attachment_523" align="alignleft" width="187"]Employee Retention Source: tlnt.com[/caption]