POSTED 11/19/2024
Marketing Specialist
Location: Eden Prairie, MN
Marketing Specialist
Eden Prairie, MN
Currently looking for skilled individuals to fill a direct hire Marketing Specialist opening with a company located in Eden Prairie, MN, that specializes in assistive communication technology. Interested candidates should have a minimum of 3 years of marketing experience, a bachelor's degree in marketing or a related field, and experience with design software.
Marketing Specialist Job Description:
- Develop inbound and outbound strategies for demand generation and lead nurturing campaigns.
- Execute campaigns, including creative briefs, creative development, copy, and deployment across channels (email, web, social, etc.).
- Campaign reporting and analysis to measure effectiveness and make recommendations for improvements.
- Manage the company's website and ensure content is current, optimized for search engines, and aligned with brand messaging.
- Assist with planning and executing product launches, promotional activities, and trade shows.
- Own the content strategy to support demand generation and lead nurturing campaigns.
- Create high-quality content for marketing channels, including blog posts, case, studies, social media posts, and other innovative opportunities to educate and engage our audience.
- Optimize website content for SEO and complete website changes and updates.
- Design high-quality graphics and content for various marketing platforms (web, email, social, collateral) that adhere to brand standards.
Marketing Specialist Job Requirement:
- Bachelor’s degree in Marketing, Communications, or a related field
- 3+ years of marketing experience, preferably in a B2B environment
- Proficiency in Adobe InDesign, Illustrator, and Photoshop
- Experience with HubSpot or other comparable email campaign software
- Strong understanding of WordPress and Google Analytics
- Excellent writing and editing skills
- Ability to manage multiple projects simultaneously and meet deadlines
- Ability to take initiative and be resourceful
Compensation for Marketing Specialist:
The starting salary for the Marketing Specialist position is $62K to $68K annually.